About Us

Formulas rich in Procapil® 3+ and precious oils to slow hair loss, strengthen the fiber and reveal dense, shiny, living hair.

Our story

For centuries, women have preserved the beauty of their hair through precious rituals, passed down like a rare secret. Today, Joudaïa revives this heritage, blending it with the demands of modernity. Each formula is crafted as an exceptional work of art, where precious oils and rare botanicals meet scientific innovation to deliver visible results and a unique sensory experience. Behind each bottle lies the elegance of yesteryear, enhanced by the expertise of today. More than a hair care routine, Joudaïa is an invitation to refinement: a journey where authenticity, rarity and effectiveness intertwine to reveal the purest beauty. Because a ritual is not just a gesture, but a story that continues… Joudaïa – The art of enhancing your hair.

Our mission

To offer effective, safe and sensorial care that restores density, strength and shine to hair prone to falling out, while respecting the skin and the planet.

Science at its heart: Procapil® 3+

Procapil® 3+ is a complex of plant-based active ingredients that helps strengthen hair anchorage, stimulate microcirculation and protect against oxidative stress. Integrated into our formulas — Sulfate-Free Shampoo, SPF 30 Lotion, Revitalizing Anti-Hair Loss Oil — it works in synergy for visible results in a few weeks.

Our packages

• Sulfate-free : gently cleanses, respects the scalp.
• Silicone-free / paraben-free : light textures, real effectiveness.
• High-quality vegetable oils (castor, argan, sweet almond, rosemary, etc.).
• Premium textures: fine mousses, invisible mists, non-greasy oils.

Expected results

• 2 weeks : softer and shinier hair, soothed scalp.
• 4–6 weeks: visibly reduced hair loss, strengthened anchoring, improved density.
• Vegan & not tested on animals.
• 8+ weeks: stronger fiber, denser and fuller hair.

  Results vary depending on the individual and the consistency of the routine.

• Premium textures: fine mousses, invisible mists, non-greasy oils.

3-step anti-hair loss routine

1. Procapil® 3+ Revitalizing Anti-Hair Loss Oil

   This oil, a true attack phase of the ritual, works deep down to nourish . strengthen and stimulate regrowth . Apply to the scalp and lengths of the hair before shampooing, then massage gently to activate microcirculation. Leave on for 1 hour before rinsing. Its formula is concentrated in Procapil® 3+ and 14 precious plant oils restores scalp vitality, strengthens the hair fiber and promotes growth of denser and stronger hair.

2. Procapil® 3+ Sulfate-Free Shampoo

   This shampoo gently cleanses while respecting the balance of the scalp. Enriched with Procapil® 3+, it eliminates impurities, stimulates microcirculation and prepares the fiber to receive strengthening treatments. Free from sulfates, silicones, and parabens, it preserves natural softness of the hair while strengthening its anchoring from the root.

3. Procapil® 3+ Anti-Hair Loss Leave-In Lotion SPF 30

   The final step in the ritual, this lotion offers a protective and stimulating action. Apply to a clean, dry (or slightly damp) scalp after the Shampoo. Can also be used daily, even without washing. Do not rinse. Enriched with Procapil® 3+, biotin, keratin and a complex of light plant oils, It strengthens the hair fiber, stimulates regrowth and protects the scalp. Thanks to its broad-spectrum SPF30 UVA/UVB protection, it preserves the hair. photo-aging and external aggressions.

Recommended Expert Ritual

• 2 to 3 times a week → Procapil® 3+ Revitalizing Anti-Hair Loss Oil (Leave on 1 hour before washing)
• With every wash → Procapil® 3+ Sulfate-Free Shampoo
• Every day → Procapil® 3+ Leave-In Lotion SPF 30

Why choose JOUDAÏA ?

Because every detail counts.

• Measured efficacy: an exclusive synergy of Procapil® 3+ and phytocomplexes natural methods to stimulate growth and strengthen the hair fiber.
• Heritage & innovation: inspired by ancestral Moroccan rituals , enhanced by the modern cosmetic science .
• Absolute comfort: sulfate-free formulas, gentle on the scalp and respectful of the hair. of the natural balance of the hair.
• Ethical commitment: vegan skincare, cruelty-free, sourced from responsible.
• Premium sensory experience: silky textures, delicate fragrances, packaging elegant — to transform every gesture into a beauty ritual.

Manufacturing & traceability

At JOUDAÏA , quality is a commitment. Our products are formulated and manufactured according to the highest French and European standards . in compliance with safety, purity and efficiency standards. Each batch is checked, tested and validated to guarantee a safe, stable and high-performing experience. with each use.

Service & support

Need personalized advice? Our team will respond within 24–48 hours. Contact: contact@joudaia.com — or via the shop's form.